YA) wishes to study this complex phenomenon from different viewpoints of e-pharmacy. The University Pharmacy (Yliopistion Apteekki, or

Medicines purchase, both the number of online pharmacies and the services have improvedĭramatically during the past five years. In addition,Į-commerce has become embedded in the modern shopping behaviour for online Choice-based Conjoint Analysis helps Vu collect and analyse the responses from thousands of consumers, studying their price sensitivity when it comes to OTC medicines and evaluating their attitude towards medicine counselling service against waiting time.Įnhancement of e-pharmacy and allowance of discounts of OTC medicines are suggestedĪs possible measures to increase competition in the Finnish pharmacy sector. As Finland is looking to deregulate its pharmaceutical sector, the industry will welcome an influx of retailers and heightened price competition. For her graduation thesis, she worked with a research team from a major local university's pharmacy to conduct a preliminary study into Finnish customers' preferences for OTC pain medicines from online pharmacies. Engineering Division Ph.D in Mechanical Engineering Contact Connect with experts in your field Join ResearchGate to contact this.In her major, Vu focused on Business Analytics and Information Systems Science. Vu Nguyen Lawrence Berkeley National Laboratory LBL She is naturally keen on data and analytics, technology, customer insight, psychology and human-centric service design. Vu also ran her own successful pharmaceutical business in Vietnam before coming to Finland for her Masters' studies.

She has a background in qualitative market research and has worked with numerous research companies and private clients. Lenvieve Vu Nguyen is a graduate of the Information and Service Management program at Aalto School of Business, Finland.

Vu nguyen